Reviewed · TEQUILA & MEZCAL EXPERIENCES
Private One Day Adventure Tour in Tequila and La Fortaleza Distillery
Tequila factory day, with real breathing room. This private tour from Guadalajara pairs artisan tequila tastings with guided stops, then gives you time to wander Tequila town and sip cantaritos in Amatitán.
I especially like the way the day teaches you what you are tasting, not just where you are going. The guided tastings at Tequila Selecto de Amatitán and Tequila Fortaleza make it easier to notice differences, while the private pickup keeps things smooth for your group.
One heads-up: the day can feel more like a driver-led plan than a strict, minute-by-minute program. If you prefer a tightly structured tour, confirm timing with your guide ahead of time, since popular distillery slots can be limited.
In This Review
- Key Things I Think You’ll Care About Most
- Why This Private Tequila Day Feels Better Than a Hop-On Hop-Off
- Price and What You’re Really Paying For Around $191
- Getting Out of Guadalajara: Pickup, Road Time, and Staying Comfortable
- Tequila Selecto de Amatitán: Agave Fields and a Tasting That Goes Beyond Basic Tequila
- Tequila Fortaleza: Vive Abuelo or Viva Bisabuelo Plus Four-Expression Cave Tasting
- Magical Town of Tequila: Two Hours for Portals, Photos, and Shopping at Your Pace
- Cantaritos el Güero #1 in Amatitán: The Clay-Pitcher Citrus Shot
- How to Pace Your Day (And Not Feel Rushed After Two Tastings)
- Food, Extra Drinks, and What to Budget Beyond the Tour
- Who This Tour Fits Best
- Should You Book This Private Tequila and Fortaleza Tour?
- FAQ
- What does the tour cost?
- How long is the tour?
- Is pickup included?
- Is this a private tour?
- What language is the tour offered in?
- What is included in the price?
- Is lunch included?
- Are alcohol or tastings included?
- What stops are included during the day?
- Is the tour refundable or changeable?
- What happens after I book?
Key Things I Think You’ll Care About Most

- Selecto de Amatitán stop (about 1 hour): guided factory visit plus tasting of tequila, liqueurs, and creams, with time around the agave fields
- Fortaleza distillery (about 3 hours): production areas like the bottling line, cork workshop, and aging cellar, then a guided tasting of four expressions in old maturation caves
- Two Fortaleza program options: Vive Abuelo Tour or Viva Bisabuelo Tour, so you can match the experience to your preferences
- Tequila town free time (about 2 hours): photos, portals, main square, and time to shop for tequila and typical handicrafts
- Cantaritos el Güero #1 (about 1 hour): a famous clay-pitcher drink, mixed with tequila plus citrus (lemon, orange, grapefruit)
- Comfort and basics included: air-conditioned vehicle, bottled water, and soda/pop, plus private transportation for your group
Why This Private Tequila Day Feels Better Than a Hop-On Hop-Off

This is one of those tours where the structure is helpful, but you are not locked into a rigid script. You get real stops with guides and included admissions, then you get downtime to actually enjoy the town and take photos without herding.
The private nature matters more than you might think. When you share the van with only your group, the timing can flex around your pace, your photo stops, and the order that works best for your day. You are also not stuck waiting on random passengers.
If you do care about learning, this plan is built for that. You visit two different distilleries, both with guided components, and you finish with a local refreshment that you can only really appreciate in context.
More Tequila Tastings in Guadalajara
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Price and What You’re Really Paying For Around $191
At $191.16 per person for roughly 6 to 7 hours, this is not the cheapest option from Guadalajara. The value comes from three places.
First, distillery time is not just a quick walk-by. The day includes admission/tickets for the Tequila Selecto de Amatitán visit and for the Tequila Fortaleza experience, including the tasting portion.
Second, it includes private transportation plus practical comfort perks: an air-conditioned vehicle, bottled water, and soda/pop. Those small things add up when you are spending most of your day away from Guadalajara.
Third, you are paying for an end-to-end plan that keeps you from having to arrange multiple reservations on your own. That matters most at Fortaleza, where the experience can sell out because capacity is limited.
Getting Out of Guadalajara: Pickup, Road Time, and Staying Comfortable

Pickup is offered within the Guadalajara metropolitan area, at the place you tell them. That’s a big deal because it saves you from figuring out logistics before you even start tasting.
The ride is in a private, air-conditioned vehicle, and bottled water plus soda/pop are included. That helps keep everyone comfortable during the drive and waiting time.
One practical consideration: the road trip to Tequila can be a bit challenging for some people. If you are sensitive to motion, consider bringing something for nausea just in case, and plan to sit where you feel most stable.
Tequila Selecto de Amatitán: Agave Fields and a Tasting That Goes Beyond Basic Tequila

Your first real “hands-on” stop is Tequila Selecto de Amatitán. This is where you start building the context for the rest of the day.
You’ll do a guided tour of the factory and taste tequila, liqueurs, and creams that are made inside the distillery. You also get a look around the agave fields. That agave connection helps, because tequila is not just a product. It starts as a plant, and seeing the setting makes the whole process feel more grounded.
This stop is about 1 hour, and admission is included. The timing is good because you are not exhausted when you head to Fortaleza, which is the heavier tasting and production visit.
Potential drawback to keep in mind: this stop is a lot about variety. If you want to go deep only on straight tequila categories, you might spend some time sampling liqueurs and creams alongside it.
More tequila and mezcal tastings in Guadalajara:
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Tequila Fortaleza: Vive Abuelo or Viva Bisabuelo Plus Four-Expression Cave Tasting

Fortaleza is the anchor of the day, and the way it is presented helps you understand why their tequilas taste the way they do. You choose between Vive Abuelo Tour and Viva Bisabuelo Tour, and either way you get a guided look at the artisanal production process.
Expect to see areas like the bottling area, the cork workshop, and the aging cellar. Then the tasting happens in the old maturation caves, which is a cool setting for comparing four expressions in one place.
This stop is about 3 hours and includes admission. It is also where you should be most thoughtful about pacing, because by this point your senses are “warming up” and you will get more out of slower sampling.
Guide quality tends to be a major highlight. Names like Jesus, Eunice, Juan, and Renzo have shown up as guides, and the common theme is clear explanations plus lots of opportunity to ask questions. If you care about the difference between Fortaleza styles, this is where you ask.
One more reality check: spaces can be limited. If you can, book ahead so you do not get stuck with a less convenient time slot.
Magical Town of Tequila: Two Hours for Portals, Photos, and Shopping at Your Pace

After the distillery focus, the day switches gears to free time in the town of Tequila. You get about 2 hours to explore at your own pace.
This is your chance to take photos and enjoy the local look, including the portals and the main square area. It’s also when you can browse for tequila and typical handicrafts without rushing through a sales pitch.
A practical tip: decide early what you want to buy. If it’s tequila bottles, plan how you will carry them back to Guadalajara. If it’s smaller crafts, you can browse more freely and pick as you go.
This free time is also a good moment to regroup. After factory stops, stepping into town helps you reset and enjoy the day beyond tasting.
Cantaritos el Güero #1 in Amatitán: The Clay-Pitcher Citrus Shot

Your final “culture plus flavor” stop is Cantaritos el Güero #1 in Amatitán. This is known for cantaritos, a popular drink style served in a traditional clay pitcher.
What makes it fun is the mix: tequila plus lemon, orange, and grapefruit juice. You get a refreshing citrus profile, and the clay vessel adds to the experience even before you take the first sip.
This stop is about 1 hour, and admission is free. It’s a nice way to end the day because it’s not the same as a formal tasting. It’s more casual, more local, and it feels like you are having something you would actually seek out on your own.
If you are keeping the day light, go slow here. After distillery tastings, you’ll enjoy it more without rushing.
How to Pace Your Day (And Not Feel Rushed After Two Tastings)

A 6 to 7 hour private day means you’ll be doing a lot, but it should still feel manageable if you plan your energy.
Here’s a simple pacing approach I’d use:
- Eat something before pickup if you can, since lunch is not included
- Treat the Fortaleza tasting as your main event, and use Selecto as your warm-up
- Plan photos during town free time, not during factory sections where you may be moving on a schedule
- Keep your pace steady at Cantaritos, especially if you tried multiple samples earlier
The best part of private timing is that your guide can often help you keep the flow comfortable for your group. If you want more photos or less time shopping, communicate it early.
Food, Extra Drinks, and What to Budget Beyond the Tour
Lunch is not included. That’s the biggest gap in the plan, because it means you will want a restaurant strategy for the Tequila town portion or shortly after.
The tour also lists alcoholic beverages as not included. That said, the experience includes tastings connected to the distillery visits, and alcoholic drinks are served to those over 18 years of age. For anything beyond tastings, assume you will pay separately.
Souvenirs are not included either. This is a great day for gifts, but budget for it since tequila and crafts can add up.
If you want to spend less, take photos first, then buy only what you still want after you’ve had time to think during the town stop.
Who This Tour Fits Best
This one-day tequila adventure is a strong match if you want:
- Two distillery experiences in one trip, with real guided tastings
- A day that feels private and flexible, not like a crowded bus tour
- English support for the tour (the experience is offered in English)
- A mix of education (production process) and fun (town time plus cantaritos)
It may feel less ideal if you strongly prefer a fully fixed itinerary with no flexibility. If that matters to you, ask your guide how closely you will stick to a set schedule and what can shift.
Should You Book This Private Tequila and Fortaleza Tour?
Yes, if you want a guided tequila day that actually teaches you what you are tasting, while still leaving space to enjoy Tequila town and try a local cantarito.
Book it especially if Fortaleza is your priority. That stop is the core experience, with production areas to see and a guided tasting of four expressions in the caves.
Skip it or rethink it if:
- You hate road time and you need the shortest possible trip
- You want lunch included and no extra budgeting
- You need a rigid, minute-by-minute timetable
If you’re flexible and ready for a full day of tequila culture, this is a worthwhile way to do it from Guadalajara.
FAQ
What does the tour cost?
The price is $191.16 per person.
How long is the tour?
It lasts about 6 to 7 hours.
Is pickup included?
Yes. Pickup is offered where you tell them in the Guadalajara metropolitan area.
Is this a private tour?
Yes. It is private, with only your group participating.
What language is the tour offered in?
It is offered in English.
What is included in the price?
Air-conditioned vehicle, private transportation, bottled water, and soda/pop.
Is lunch included?
No, lunch is not included.
Are alcohol or tastings included?
Alcoholic beverages are listed as not included, but alcoholic beverages are served to those over 18 years of age. The distillery stops include admission tickets, including guided tasting time.
What stops are included during the day?
You visit Tequila Selecto de Amatitán, Tequila Fortaleza, the town of Tequila (free time), and Cantaritos el Güero #1.
Is the tour refundable or changeable?
No. This experience is non-refundable and cannot be changed for any reason.
What happens after I book?
You should receive confirmation at the time of booking.
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