Reviewed · ALL-INCLUSIVE & OPEN BAR CRUISES
Chula’s All Inclusive Beach Pass with Transport
A pool party beach day beats port boredom. This Chula’s day pass bundles round-trip transport from Cozumel (or downtown) with an all-inclusive beachfront setup, so your day runs like a plan, not a scavenger hunt. From 9:00 a.m. to 5:00 p.m., you get pool time, beach lounging, and an inflatable water playground, plus lunch and an open bar that keeps things moving.
I like that the food and drink coverage is simple and generous, with tacos, nachos, fajitas, burritos, burgers, and seafood (shrimp and fish fillet). One thing to weigh first: the beach area is a natural shoreline with rocks and seaweed on some days, and water activities can pause when conditions get choppy.
In This Review
- Key points to know before you go
- The big idea: why this pass feels like a cruise day, but better
- Price and what you actually get for it
- Entering the flow: pickup, getting to the club, and first-day nerves
- The 9:00 a.m. to 5:00 p.m. plan at Chula’s Beach Club
- How the day usually feels once you arrive
- What’s truly all-inclusive, and what is not
- Included lunch, the menu logic
- Included drinks, and why some pours feel different
- The small, annoying extra costs to plan for
- Inflatables, rafts, kayaks, and paddle boards, plus weather reality
- The underwater and offshore setup
- When water activities get paused
- Beach conditions: rocky shoreline, seaweed days, and the smarter swim plan
- What to bring so the rocks do not ruin your day
- Seaweed and cleaning
- Food service pace: expect a line on busy cruise days
- Lounge chairs, pool setup, and the comfort tradeoffs
- Noise level, crowds, and the sales pitch question
- Service can make or break the day, and here are the names that keep showing up
- Optional extras on site: massage and beauty services
- Who this beach pass suits best
- Quick “should I book it” decision guide
- FAQ
- Is round-trip transportation included with the Chula’s beach pass?
- What food is included in the all-inclusive lunch?
- Are lobster, octopus, whole fried fish, or steaks included?
- What drinks are included, and are premium brands included?
- Do I need to bring a beach towel?
- What happens if the water is choppy or the weather turns?
- Can I get a refund if I cancel?
Key points to know before you go

- Round-trip transport from your cruise port is part of the package, so you are not stuck negotiating taxis.
- All-you-can-eat lunch is built around crowd-friendly favorites like tacos, fajitas, nachos, burritos, and burgers.
- Inflatable water park and water toys are the headline, plus kayaks and paddle boards (when conditions allow).
- Open bar is domestic. Premium brands are not included, and some drinks can feel mild if you do not ask for adjustments.
- Beach comfort varies. Bring water shoes, and consider a cushion mindset for the lounge chairs.
- Party energy comes with tradeoffs. Expect frequent staff check-ins and some on-the-go sales pitches.
The big idea: why this pass feels like a cruise day, but better

If you want an easy Cozumel beach day that still feels fun, Chula’s is a practical choice. You trade DIY time for a structured day that starts with pickup and ends with drop-off. That matters a lot on cruise days, when the clock is loud and wandering around can eat your best hours.
What makes this pass especially appealing is how many “day-plans” it covers at once. You can eat, drink, swim, and hang out without doing the math every hour. The setup is built for momentum: you arrive, you get into the beach vibe, then you keep going until it is time to head back.
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Price and what you actually get for it
At $89.99 per person, this is not a budget excursion, but it is not just paying for a chair and a headache either. You are paying for:
- Round-trip transportation (from a cruise port or the downtown area, per your ticket)
- Lunch all you can eat
- Domestic open bar (no premium brands)
- Beach facilities like lockers, showers, and restrooms
- Water play, including inflatables and access to water sports equipment
The key value move: the pass covers the stuff that usually costs extra when you book a “beach day” separately.
Entering the flow: pickup, getting to the club, and first-day nerves

Pickup is included, but you still need to be organized. When booking, Chula’s asks for your ship and cruise line name or hotel, or to say if you are traveling from Playa del Carmen. They also tell you not to include your pickup location, because they will provide the exact meeting point based on the details you give.
In real life, the only common snag is driver-finding stress. One traveler had trouble locating the driver at the port and had to make multiple calls. The best prevention is boring but effective:
- Be at the designated meeting point early.
- Keep your phone ready for calls or messages.
- Have your ship name and tour details handy.
Once you connect, the ride tends to be smooth and quick, which is exactly what you want when you have limited time on the island.
The 9:00 a.m. to 5:00 p.m. plan at Chula’s Beach Club

This is a one-stop day. The action is concentrated at Chula’s Pool Party and Beach Bar from 9:00 a.m. to 5:00 p.m. That is good news if you dislike hopping around Cozumel in transit.
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How the day usually feels once you arrive
Think of it as four layers that overlap:
- Water fun first, because the morning heat hits fast.
- Lunch and drink flow in the middle of your swim session.
- Beach lounging between activities, with shade and hammocks for downtime.
- Optional add-ons around the edges, like massages or other paid services you can choose if you want.
Staff friendliness is a major repeat theme. People name servers like Ivan, Luis, Mike, Charmin, Hector, Miguel, Pedro, Oscar, and hosts like Irbin, plus transport folks like Mario and Omar. That kind of consistent human support is a big reason the day feels easy even when it gets busy.
What’s truly all-inclusive, and what is not

Chula’s calls this a Real All-Inclusive Day Pass, and for the most part, it delivers on the essentials. Here is what is covered.
Included lunch, the menu logic
Lunch is all you can eat, built around:
- tacos and nachos
- fajitas (beef, chicken, shrimp, fish, or vegetarian)
- burritos
- cheeseburgers
- seafood limited to shrimp and fish fillet
If you are expecting a lobster-or-octopus type feast, that is the one part that is clearly not included. Lobster and octopus are not part of the pass. Whole fried fish and steaks are also not included.
Included drinks, and why some pours feel different
You get unlimited drinks, including:
- bottled water
- sodas
- draft beer
- cocktails
The important detail: premium brands are not included. Also, a few people describe drinks as weak, like the mixers taste overly sweet. If you want stronger cocktails, ask your server directly and pay attention to how the bar responds. In a place like this, small requests can fix a lot.
One fun extra mentioned by a reviewer is a complimentary tequila tasting. That is not listed in the core inclusions, so treat it as a perk you might experience depending on how the day is run.
The small, annoying extra costs to plan for
- Towels are not included and cost $5.00 per person.
Several people recommend bringing your own towel to skip this fee. If you pack light, it might still be worth paying, but know it is not free.
Inflatables, rafts, kayaks, and paddle boards, plus weather reality

The inflatable water park is a major reason people pick Chula’s. It includes water structures like slides and obstacle-style fun, and you also get access to water equipment such as kayaks and paddle boards.
The underwater and offshore setup
A recurring theme is that the best water experience often involves swimming out to floats and inflatables offshore. One person said swimming out to the slides and floats was worth it. Another highlighted that snorkel areas closer to the paradise side can feel less congested, though they can still have seaweed.
So your success depends on your willingness to:
- wear water shoes for entry areas with rocks
- swim out a bit for the best structures
When water activities get paused
Cozumel weather is not a controlled environment. One review said that if the water is choppy, water activities are cancelled and there is not much else to do. You also see a safety-first approach: if conditions are rough, it makes sense that the team pauses activities.
The upside is that you are not stuck completely. Another reviewer described a rainy morning and said the food and drinks stayed available until conditions improved, and later they enjoyed water activities once the sun came out.
Beach conditions: rocky shoreline, seaweed days, and the smarter swim plan

Here is the honest truth: this area is not always a postcard-perfect sandy beach. Multiple people mention:
- rocks and seaweed in the chair areas
- rocky entry points into the water
- a lot of sellers and activity along the shore
At the same time, there is usually a workable strategy. One response clarifies there is a clearly marked entry area with fewer rocks to support safer swimming. So, do not just wander into the water wherever your feet land.
What to bring so the rocks do not ruin your day
I strongly suggest:
- water shoes (more than once, people call out rocks and cuts)
- a pair of swim-friendly sandals you trust
- a backup towel, if you do not want to pay $5 for one on site
One reviewer said they did not bring water shoes and were fine, but their teen got a small cut on a toe. That is a pretty clear signal that your comfort level may vary day to day, and you do not want to gamble with your body.
Seaweed and cleaning
Seaweed, including sargassum, can appear on certain days. One response notes it is unusual for this season but still possible, and that the team works promptly to clean it when it shows up. If you are sensitive to it, build in flexibility, and consider planning your swim when conditions look best.
Food service pace: expect a line on busy cruise days

Food is included and people often praise the staff for keeping orders flowing. Servers like Hector and Miguel got shout-outs for attentive service. Mike and Charmín also stood out for getting food and drinks moving.
But there are two practical realities:
- On crowded days, it can take a while to get orders.
- Drinks can vary in strength, depending on what you order and how busy the bar is.
So your best move is to eat in rhythm. Do not wait until you are starving. Start your lunch break, then keep returning for refills as you settle into the day.
Lounge chairs, pool setup, and the comfort tradeoffs

A big pattern in the feedback is that lounge comfort is hit or miss. People repeatedly mention wooden chairs that can get hot and uncomfortable without padding. Some say they could barely sit in the chairs, and others say bringing a cushion mindset helps.
This is what I recommend you do before you go:
- Assume the chairs are not luxurious.
- Consider a small cushion or seat pad if you hate uncomfortable seating.
- Bring water shoes for walking near rocky edges, especially around inflatables.
The pool itself is mentioned as fresh water, and there is also shade and hammocks. One reviewer asked for a railing and said the pool needed cleaning, which suggests maintenance can be an ongoing project. Still, the pool is a nice alternative when you want a break from the offshore inflatable crowd.
Noise level, crowds, and the sales pitch question
Chula’s is not a quiet, find-your-own-secret-cove kind of beach club. You should expect:
- lots of people
- a loud, party-style atmosphere
- frequent staff check-ins
- some sales approaches from vendors on the public beach zone
Some reviewers say they would avoid going if they want to relax, mainly because vendors come by constantly and it is hard to enjoy a meal uninterrupted. Another person said one approach every five minutes for the first two hours was too much.
How to handle it without stress:
- Answer quickly and politely, then return to your drink.
- Set expectations with your group. This is a social day.
- If you want quiet, aim for shaded areas or times when water activity calms down.
Service can make or break the day, and here are the names that keep showing up
One of the strongest parts of this experience is personal service. People mention staff who keep the day moving, often by remembering orders and keeping drinks refreshed.
You will see names like:
- Ivan and Luis, praised for fun, lighthearted service
- Mike, credited with getting drinks and food orders coming all day
- Charmin, a server who helped make delays feel less painful
- Pedro, noted for excellent service even as a first-day employee
- Hector and Miguel, singled out for attentive service
- Oscar and Irbin, praised for friendliness and top-notch hosting
Even if you do not care about names, that pattern matters. It means the team knows the customer flow and works hard to keep the all-inclusive feeling real.
Optional extras on site: massage and beauty services
If you want a treat beyond the included beach fun, some paid services appear to be available, including massages. One reviewer specifically said their beach massage was wonderful. Another mentioned fish foot spas and hairbraiding as options you can add.
These are never the main reason to book. But if you like a beach day plus one small upgrade, this is where you might fit it in.
Who this beach pass suits best
This works best if you:
- want a single-location cruise day with transportation handled
- like structured beach fun, not complicated planning
- travel as a couple, family, or even solo and want a social atmosphere
- value having food and drinks ready while you focus on water activities
It may be less ideal if you:
- want a sandy, calm swim with zero rocks
- hate crowds and unsolicited sales attention
- plan to live in a lounge chair for hours unless you pack comfort items
Quick “should I book it” decision guide
Book Chula’s if you want the easiest possible Cozumel beach day and you are happy to trade perfect sand for lots of included fun like inflatables, pool time, and a lively bar scene.
Skip or rethink if your ideal beach day is quiet, comfortable seating matters a lot to you, or you are very sensitive to rocky entry and seaweed conditions. In those cases, it might be better to choose a different style of beach experience where the water is consistently swim-friendly and the seating is more comfortable.
My take: for the price, the all-inclusive coverage plus round-trip transport is strong value, especially when you want your day to run on rails.
FAQ
Is round-trip transportation included with the Chula’s beach pass?
Yes. Round-trip transportation is included from your cruise port in Cozumel, and they also mention pickup from the downtown area. They ask you to provide your ship and cruise line name or hotel so they can assign the exact meeting point.
What food is included in the all-inclusive lunch?
The included lunch is all you can eat and includes tacos, nachos, fajitas, burritos, and burgers, plus seafood options limited to shrimp and fish fillet.
Are lobster, octopus, whole fried fish, or steaks included?
No. Lobster, octopus, whole fried fish, and steaks are not included in the pass.
What drinks are included, and are premium brands included?
The pass includes unlimited domestic open bar drinks such as bottled water, sodas, draft beer, and cocktails. Premium brands are not included.
Do I need to bring a beach towel?
Towels are not included, and the listed cost is $5.00 per person. You can also bring your own if you prefer.
What happens if the water is choppy or the weather turns?
Water activity availability depends on sea conditions. When the ocean is choppy, some water activities may be cancelled for safety. Food and drinks can still stay available, even if the weather changes.
Can I get a refund if I cancel?
Yes. Free cancellation is available up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, the amount paid is not refunded.
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